You can love the gift, and the givers, and still hate the label. My less judgmental consort and I are now proud owners of an “artisan plank.” Which is a W-S fancy way of saying “breadboard.” It’s a beautiful piece, as perfect for slicing a baguette as for displaying a serious array of cheeses. But I have to wonder if the language abuse was worth it. Couldn’t the branding at least be adjectival? Call it al, maybe?