File this under “what’s good for Big Pharma is good for America:” The best way to get coverage of Piglet Ebola is to send out a release touting better factory farming through chemistry. Leave it to the reader to see “1.3 million pigs died in January alone” and “the need to bury carcasses has even raised concerns about the effect on groundwater” flashing neon. The obvious question is never answered: Why? What part of the lie of evolution caused this? Meantime, half the nation’s sows have a disease that causes their litters to shit to death and people are panicking about fakes on a plane. . . .
Archive for the ‘catapulting propaganda’ Category
Not to trivialize the hysteria, but what is the deal with beheadings? Even whacking off the face of a soft-shell crab, let alone the cockscomb-bearing part of a chicken, is anything but easy. How in holy hell are these guys managing to make human head-torso separation seem even more effortless than scimitaring off a Champagne cork? And the bigger question: Why are knife manufacturers not cashing in? Admen, start your engines.
Guess I should be glad they aren’t spelling it suckertash. // Every time I have a conversation with a farmer this time of year, I have new appreciation of the term “punch-drunk.” // POS is not what restaurants say it is. // Cross between scones and muffins — Scuffins — sounds like something you’d kick. Why not Mones? // Rare first-world problem: I buy eggs so fresh I can’t peel ‘em. // Louise Slaughter FTW on antibiotics in animals. // The more cookbooks you own, the more likely you are to cook the same things over and over . . .
I’m late to the Olive Garden brouhaha, but I have the answer to why the water is unsalted, a question that had been bothering me because I went to an all-day “science of flavor” conference over the summer. One speaker there noted that food processors use so much sodium because the only thing cheaper is water. Turns out the company cares more about the warranty on its pots than about adding almost-free flavor to crappy fud. But the most unsurprising revelation about the vultures now pulling the strings is their real mission: sell off the real estate and rent it back to the poor suckers left holding the poop-filled doggy bags. It’s only amazing they aren’t planning to offer unlimited Twinkies. If it weren’t for screw jobs, there would be no jobs at all.
And every time I read about the huge fruit recall thanks to listeria, I had to Tweet/FB/rant that the big bug scare does not affect anyone who eats fruit only from a local farmer. But I have to add that the doomsday effect as Big Ag/Big Food tries to recover will undoubtedly be a new study underwritten by BA/BF “proving” locally grown fruit is more dangerous/less nutritious than the supermarket kind. I always steal this line from a grower/vendor at our neighborhood Greenmarket: Better to pay the farmer than the doctor. But then I don’t hold Big Pharma stocks.
Okay. This drove me off the Twitter long enough to dust off this little 11 1/2-year-old enterprise: Someone started approvingly Twit-nattering about “family meal” being such a great deal. OMFG, they’re eating foie gras and sashimi together, in a Reuben, no less! Can’t anyone just be serious and admit restaurants are actually not in the bidness of keeping the noncustomers happy? Ask a waiter (and why is that word less politically correct than “server”?) and you’ll nearly always learn he/she has barely tasted the stuff on the menu, let alone indulged in the equivalent of the exclusivity of a Chipotle quesadilla. As I had to Tweet: Someone sneak a smartphone into staff lunch without gullible media present and reassure @gastropoda that grownups actually eat better than schoolkids on a GOP budget. No middlemen allowed.
So a company will spend a bloody fortune on a commercial, and a columnist will dutifully write it all up, without either addressing the fact that no amount of smoking and sizzling will ever turn industrial beef into food fit to eat. I believe that’s what’s known in scientific terminology as “polishing a turd.”
I’m so old I remember when a coupla hippies from Vermont were among the good guys in food. But they sold their soul to the corporate store, and the other day the slingers in the Murdoch Crier included a coupon for a buck off a gruesome example of overkill under their once-good name: two types of ice cream in one pint carton with a “core” of peanut butter or salted caramel fudge etc. It’s Mad Dog 20/20 in the freezer aisle. At least you can get fat for a good cause. It’s “fairtrade.” Probably gluten-free, too.
“Grand Hotel Budapest” is Wes Anderson’s most food-centric movie yet, not least because so much of the plot hinges on a confection. But I’m thinking he should get an Amtrak residency just for the great tip he passes on through his characters: Pack wine to avoid the cat piss on the train.
Even I initially got suckered into thinking that residency would be a cool thing — but I thought that mostly because the rail overlords didn’t need to go looking for writers when I had already done a few rolling odes on my own. It’s undeniably magical to sit in total comfort and type as you glide up the Hudson River and westward along the Erie Canal, particularly when it’s snowing and you know everyone else is stranded in airports. But it didn’t take long to realize the R word is just a press trip by another name. And everyone lauding the concept should be aware that that is how so much delectable travel-and-food sausage gets made. Even worse: It’s like the Pillsbury Bake-Off without the glory. There are no free rides. You take it, they own it.
Some days you don’t even have to wonder how the media got gulled into selling the invasion of Iraq, or the impeachment of a president. You only need to read coverage of a “celebrity chef.” Just as I predicted, the Butter Guzzler’s “$75 million comeback,” splashed all over “real” media, turned out to be a flash in the bedpan. Suddenly she closes a flagship restaurant? You don’t shut down if rabid fans are turning up in droves. Still, it’s not over till the fat lady pantses. She could still team up with the Duck Dynasty or Mozilla bigot and fool “reporters” one more time.
Time flies when you’re DAOTI — I click on a few favorite sites when I wake up, and the next thing I know it’s time to make dinner. So I’m not the best judge of longevity these days. But has anything really sped past faster than the Butter Guzzler’s heavily covered “comeback”? Talk about the proverbial flash in the bedpan.
Funny to see the tree-testicle industry stealing a page from the faux cheese playbook to drum up demand in advance of Big Biz’s brain-busting event this month. How gullible do they think consumers are? Since you can’t hoard this particular fruit, panic buying this far out is only going to result in guacamole negro. What’s next? A Coors shortage because the piss may be running dry?
So I came home from yet another night of yelling and “huhing?” across the table while youngs whooped and hollered in a restaurant, only to find my Twitterstream flashing neon over @alineababy. I’m so jaded I didn’t even click through to read what the shitstorm in a linen Pamper was all about. I just took the opportunity to note that bad parenting/dining is nuthin new. As I’m sure I’ve posted before, my consort and I had our pilgrimage to Jean-Louis at the Watergate shat upon 20-some years ago because a sanctity-of-marriage duo brought their infant to dinner and chose to let the poor creature shriek through our many courses. The waiter commiserated with our lamentation that surely no one who could afford a dinner at that price could not also find a babysitter, but what was he supposed to do? I came home and pinned the receipt to the bulletin board in my office for many years because I thought we needed to be reminded we could have flown to Paris for the price of that disrupted meal. I remember nothing of what we ate, but that might be because I had to ingest through clenched jaws. So, for everyone lamenting the decline of civilization, be aware: Like the poor, over-privileged assholes will always be with us. . .
Not that I’m cynical or anything, but is there really any chance an indestructible faux food could actually be in short supply when guacamole is as close as the avocado aisle for Super Bowl? Somehow I suspect Krapt swiped a page from the cocky playbook to generate hysteria. And did anyone really ever run out of the rooster sauce? Shelves were full in every store I happened through whenever I broke away from the online panic. Also, too: The gullible coverage makes it sound as if there is no substitute for the cheez substitute. Maybe the real deal, cut with cream or, for maximum gooeyness, bechamel? Seems as if this is a dangerous game Big Fud is playing. People might try the fill-in and never go back to the orange slime.
I’m no marketing expert, but if I were trying to persuade the world my product was the world’s best I wouldn’t be enacting absurd laws that will do nothing but contribute to the world’s plastic glut. According to this mishmash, Spain is forcing restaurateurs to jettison their refillable cruets for olive oil in favor of single-use containers. I guess, although I can’t quite tell, that will have the advantage of, maybe, a label? Why don’t producers just do what the Italians did and hype the hell out of their product? Bring a buncha American food writers over to taste a little oil, soak up a lot of sangria and then spread the “news:” Spanish oil rocks and rules. And it wouldn’t even have to be all hype. You can’t make a tortilla without either breaking eggs or breaking out the good oil.
*No shit, Sherlock