Archive for the ‘egopedist’ Category

Rich soil, tilled

October 2014

Not going to hold my breath waiting for the exposé of how, without a “ghostwriter,” you can come up with 2,000 recipes while bloviating and Hoovering on different continents. Fast, he said, and not like Friday fish.

Apparatchik, you say?

October 2014

And I’m not even going to get into how dumbed-down comestible coverage is becoming as high-minded Dining sinks to Des Moines-worthy Fud. Zombie recipes exhumed. Woman’s World-worthy prose. Two shades of grey in a Holi-colorful world. But I will note that dinner with someone who would know echoed my bafflement at how the Egopedist graduated beyond snippets that had to be edited for half a day to be made deep. Limp handshakes must move fast. . . .

Bouncing eggs after Easter

April 2014

Sad to realize whoever invented “dough conditioners” will probably get an obit. And ponzu will always sound like a scheme. Also, sadly, too: It’s a good thing Orwell is not around to hear “botched execution.” You use that verb for brownies, FFS.

And a whiff of barren witch

April 2014

File this trollbait under: Someone is wrong on the Internet. If we lived under a dictatorship, I would be the first to lay all the blame on the White House for the lack of huge progress (as opposed to “the fail”) in changing the way Big Ag forces America to eat. But it is impossible for one branch of government to push back hard enough when the two others have been bought off along with much of the media. (Even the so-called heroes among the latter are villains to dairy farmers, BTW. Lookin’ at you, Mr. Cream Cheese For Me, Not For Thee.) I do want to hope that one day, when all the black smoke has cleared, the country may see the bigger picture. But look at what’s happening with the fight over the minimum wage for fast-food workers. What the NRA (either of ‘em) don’t want, the country don’t get. The 10.10 bucks don’t stop in the Oval Office. But at least now it’s perfectly clear: Kale was brought in as the arugula assassin. Call it the Manchurian Crucifer.

Where y’at, King Arthur Flour ads?

April 2014

File this under: The new sheriff can’t get to town from Texas fast enough. WTF were they thinking, featuring hard-cooked (cq) eggs a week after readers had to have said, “FFS, enuf already”? Who doesn’t want to roast a whole turkey before the leftovers have even been thrown out? At least the whole enterprise was a reminder that eggs for hard-cooking really are among the few things that are best when they have a little age on ‘em.*

*And somewhere a waiter in a toupee nodded appreciatively.

RT/MT/UT

April 2014

Today’s lesson: ice cream sandwiches are meant to be craptastic. Artisanal don’t cut it. // Finally settled a little debate over what espelette is: Separatist paprika. // Apparently if you have to ask, you can’t afford it. Ms. “How to Cook a Wolf” must be spinning in her urn. //  Funny how it’s always mice in a fancy fud joint. And rats in a real one. // A whole generation is growing up not knowing a kittybag was once an aluminum foil swan. // Canard was word o’ the day on a couple of political blogs. No mention that you need to shred a few birds to make rillettes. // Pizza, you ask? Didn’t we already get the ultimate advice? // Maybe we could both vanquish the abomination “foodies” and disempower NRA nutz by calling them “gunnies”? // Remember when the smart kidz were thinking you should watermark your fud fotos? Good times, Getty would say. // And some deaths you the e-slimed just want to note with a hearty R.I.Pee. Funny how that “hefty but healthy” tome never sold.

“The prices are not unreasonable”

April 2014

We are definitely living in interesting times. When I was putting in my post-pee-in-the-cup 46 months at the hometown paper, even a spouse was not allowed to slap a bumper sticker on the family car, lest some reader suspect bias. Today you can be an op-ed columnist and do a promo for a salad shooter, no problemo. But why should the Egopedist suck up all the gravy? Mr. Chunky Reese Witherspoon should team up with Chik-fil-A. And MoDo with Skinny Girl. Those two could redefine “mean martini.”

Tomatoes and avocados, in refrigerators

April 2014

It’s easy to walk into the field after the battle and shoot the wounded, but in all seriousness the fatal flaw with a food issue devoted to only the platinum links in the food chain really was the disconnect from a world of hurt. As I’ve been predicting, Walmart has itself seized the day to warn its shareholders to expect lower sales and profits thanks to the food stamp cuts; the Republican obsession with punishing the poors is already boomeranging on Big Biz. And it’s not as if advocacy in a cruelly unequal society isn’t glamorous — Mr. Top Chef himself has been everywhere walking the walk on getting kids nourished better; Mrs. O’s own has been recruiting marquee names to help upgrade school lunches; more and more chefs are signing on for hunger benefits. (And just as an aside, here’s how a kid raised around a soup kitchen turns out.)  Instead you got the Egopedist abandoning his usual Mount to sermonize on chefs not staying close to their one-and-only kitchens to keep, yes, the 1 percent satisfied. Which was beyond pot/kettle rich. Are we to believe a cookbook celeb developed every single recipe while building his brand?

Think faster, ghosts

October 2013

Just as nutz is getting caught with your shells down, with an ode to shrimp just as the warnings are out on just how risky always-risky shrimp are about to become thanks to those very same kkkrazies shutting down food safety inspections. You could say nobody coulda predicted, but only if you weren’t paying attention to where most shrimp comes from, and I’m not even talking irradiated waters. “Decomposed, covered in filth or or teeming with salmonella” is just “the treat of the wild.” Guess it was no coincidence the magazine was fat with ads for lawyers. Even in the US of Somalia the wingnuts aspire to, lawsuits will always be the American dream.

To cut back on meat, figure 4 ounces a person

July 2013

I also quite enjoyed a long “bloggers killed the restaurant world” screed that quoted not a single restaurateur pointing a finger at “new” media. It used to be that bad restaurants blamed bad reviews for their failure; now it’s the impossibility of keeping the buzz machine fed? Somehow I just can’t imagine most patrons of a Ducasse joint were making their dining plans based on the noise and not the signal. Far more persuasive was the actual restaurateur who pointed out that the Old Gray Lady ain’t what she used to be. I’m clearly in the minority in actually struggling to read the thing in print, and I can barely find the review in the acres of dull type. Increasingly I think the paperguy has brought me the Des Moines Register. A picnic story with ants in the hed? A picnic story with a tuna sandwich as the photo/recipe? As someone Tweeted, there should be a separate section for readers who don’t go back decades with the section; we never forget while moths fly out.

Cream before 6

May 2013

You have to give the golden-arched evil empire props for balls. On the same day its honchos were denying any role in the ballooning of the human race, the chain was boasting that it had come up with its most caloric item ever. Which happens to be merely a mega-order of enough fries to feed a village, but I’m sure they’re counting on suckers not realizing the so-called meat is not what packs on the lbs. It’s the sides. And not just the liquid ones.

I was also fascinated by the huge fuss over KFC deliveries coming through the Gaza tunnels, which was a story that came out of nowhere and was suddenly everywhere, Somewhere a flack has to be cashing a mega-check. I first saw the “news” on a British site, with the photo attributed to an agency. Other outlets sent their own lensmen to get the pic, but in every one the logo was front and center and very clear. You’d think it was Coke in a Hollywood movie. Once upon a time you would say you couldn’t buy advertising like this. Now you can ask: Why would you? Journamalists will do it for free.

Kale shake

March 2013

And I’m sure I’ve written many times about the spectacle a young mother made of herself 25 or so years ago at a nutrition conference where we reporters were informed that no scientific evidence proved sugar is a menace if consumed in moderation. The poor woman was in tears insisting it had to be evil. It had to be! And how far we’ve come. Now it’s the demon all fat was before only trans fats were. You can hire a writer to make any case in an age where everyone can choose his own facts. I’m just not sure how it helps to ban anything. I’ve written this many times, too, but one reason I can exercise uncharacteristic moderation with sweets is that my mom baked a cake or some other dessert every single day she was not in the nut hut when I was a kid– as I later learned in restaurant school, sweetness shuts off your appestat, makes you feel sated. Not for the first time, too, I’ll note that “look for the industry label” on any “nutrition” research would be a healthy first step. Pom. Wonderful.

Covet away

January 2013

The truthful column hed would be: “Reporter” we never wanted to hire recommends the best free shit that came in the mail. Also, too, better than cat linkbait: “I was a ghostwriter for your most bloviating columnist.”

$50 million CX

January 2013

On the positive side, I was glad to see Beyoncé was not driven out of inaugural DC on a tarred rail for her deal with the devil du jour. If it weren’t for busybodies with typists, I wouldn’t have even known she was shimmying for shit. Fud frauds who are happy to have minions write up recipes using asparagus in January should, as Jon Stewart put it, shut up and shut up.

Phantom smoke

October 2012

I guess I have to weigh in on the hometown paper’s knockoff of the New Yorker’s food issue and note how amusing it was that the flack paid to promote it in the age of social media linkapalooza chose to highlight some of the lamest material. To me the best piece was, of course, the one on the politics of food, but it could been more explicit. As I learned 20 years ago as we were researching our ill-fated harvest book, money’s what buys you power in this country; even Vidalia onion farmers had to kick in like 5 cents a bushel to protect their AOC in DC. Until there’s an Occupy K Street, Big Food will rule. And it definitely will as long as any old bacon, even the industrial kind, will do in 50 recipes from a sermonizer.