Archive for the ‘flackery’ Category

Enjoy every sandwich

October 2007

A going-straight-to-hell friend out in America sent me an unintentionally funny obit, about a guy who “died suddenly” at 45. No cause was given, but I think I can guess from the name on both his sandwich shop and his carnival concession: Tubbie’s. It’s almost as bad as the smoking-in-bed writer of books on “home entertaining” who died in a fire and was “known as a recluse.” And while I’m kicking corpses, it’s amazing that the singularly nasty Frugal Gourmet has been able to rehabilitate his image from the great beyond. Chow’s lament for no more Mr. Nice Guy says he was charged with mere sexual harassment. His many obits, however, used the proper term for what brought him to his knees: sexual abuse. Of at least seven boys. In other words, he was what he was — a priest in chef’s clothing.

Dear dairy

October 2007

Then there is the grammar-conscious editor friend who sent me her capital crime recently: Some supermarket promoter disseminated a release that mentioned the canned “isle.” Wait till she reads about “gougers” at Artisanal. Given the bizarre crossover of reporting and hustling going on, you have to wonder: Does that mean they actually charged for them?

Purgatory on wheels

October 2007

Nothing says GU to me like an invitation to a restaurant party that includes an offer of transportation. If I can’t get there by foot or subway (or some combination) it’s not worth the journey. So I feel for the place over in Queens that deemed itself so inaccessible it sent a hired coach into Manhattan for media types. What did that cost a startup? Probably much more than one line of type on the fancy invite listing the closest R stop. Or even a page or two of content on its web site for CrackBerrians to peruse on the long slog in traffic, maybe? At another event last week I got caught up in an animated discussion of how restaurants not quite ready for prime coverage fake their situation by allowing a closeup of a dish rather than a photo of the whole room. I guess if you can’t get the URL location fully locked and loaded, shoot the bus.

Bee-S movie

October 2007

I love it when carefully arranged PR campaigns go gloriously bad. This should have been such a happy time for a couple down in the Beresford, him with his new movie coming out, her with her cookbook soaring to the top of the best-seller list on a blast of Oprah. Then someone had to go and ruin it all by pointing out similarities in another yummy mummy how-to. Even Martha Stewart, who went through the same hazing at least 25 years ago, probably couldn’t judge what the truth is, but it’s worth noting that the author herself was essentially stolen from her first husband. And it’s scary to think not one but two women actually came up with the idea of raising little Chimps by teaching them deception is good from a very young age. Now one YM has learned the hazards of venturing into the viper pit of publishing without an agent and the other has had a lesson in the nastiness of the food world. Would Oprah have her back for a different kind of flogging?

As close as Jean Georges

October 2007

I see Barbados routinely notes that it is the only Caribbean island to be Zagat-rated. And that’s supposed to be a good thing? We won’t talk about why, but here’s a hint to sorry Montserrat: Maybe you can buy your way back. No scam is an island.

Supposedly fun things . . .

October 2007

Speaking of airborne gravy trains, the WSJournal tried to stop the presses by reporting that restaurant bloggers take freebies. Wait till they hear how much gushing travel coverage in mainstream media comes from something more insidious than an opening party. Consider the advice I just turned up on the google — one warning read: “. . . word travels fast if you take free trips and don’t publish. Your free travel will end very abruptly if you don’t follow through on your end of the bargain.” Serious money is involved now that junket is spelled FAM. Beyond friends in convenient places, even Portland was not discovered by accident. Next hot spot: Colombia. There’s apparently a gastronomic fair there to die for.

Run it by Nigeria

October 2007

Talk about Sisyphus reincarnated: Some poor schmuck is trying to promote a book about Hawaii’s favorite canned pork product. By email.

Red alert

October 2007

Not coincidentally, after our brush with the movie star, we watched “Midnight Cowboy” again, and I could only think of the Michelin when we saw Ratso doing his “I’m walkin’ here” routine. The poor guide is about that unmoored, judging by the panel it has set up to discuss restaurant reviewing in New York to try to shine some attention on the new edition. One speaker is Rogetgirl, the other a reviewer best described as “former.” And what either Daily denizen has to do with the Restaurant Witness Protection Program is a mystery. Or, come to think of it, maybe it’s not.

And it could be worse. They could be featuring the Mammamia who is filling out the Skinnygirl caricature on an unnecessary new restaurant/service web site. I have to confess I dissed yelp.com early on. But I now think the future may lie more with the youthful rabble than with the endless repackaging now going on. The internets is starting to feel like a supermarket putting clean Saran and fresh sell-by dates on old chicken. Somehow I don’t think deadlydull.com has a bright future, even if they do “Scanner Darkly” it.

Sleeping dogs

October 2007

Bullshit detectors out in the newly ordained Eden on the Willamette are emitting some curious signals. Five years out of close proximity to the making of sausage, I don’t quite know what to think. But there certainly is a lot of A & P overlap when you google blogs.

Off Broadway

August 2007

It’s the world’s biggest contest without end, but the prize for the most ill-advised press release so far has to go to the restaurant announcing a ratatouille promotion and advising diners to come and get it before the Health Department banishes “the chef” back to the sewers. To carry the theme out, the owner should pipe UB40 into the garden to reassure the strong-stomached that there’s a rat only in the kitchen and it’s not making Babe into porchetta (although that at least would be Italian). There really should be a new adage: A restaurateur who flacks herself has a fool for a client.