Archive for the ‘global spin’ Category

More, please, Orwell

May 2008

I’m sure I’ve said this before, but the one mission actually accomplished in the last seven years has been the vanquishing of the English language. I actually heard a newscaster referring to “food insecurity” among the cyclone and earthquake victims. When raging hunger escalates to rampant starvation, will it be “calorie deprivation” on the BBC?

French for picnic

May 2008

One of the best parts of traveling with a consort whose job guaranteed him local fixers was learning that most of what the “experts” back here in the homeland had to say was total horse shit. Some dilettante would meet an expatriate in Rome and make a pronouncement that food writer after food writer would pick up and regurgitate until there was no arguing about the proper carbonara, even though guanciale has only recently entered the culi-vocabulary. Starting with my first trip to Europe, to Cornwall for a week in 1986, I have been repeatedly astonished at how many myths can be busted just by meeting real people in real places where they don’t know from T&L&F&W&Cookbooks Inc. And so I let my dander up only slightly on receiving a strange letter from an importer who wanted to set me straight on the origin of the name of a certain varietal I had written about in a moment of expense-covering weakness. Before traveling to the source, I had read the same sentence — verbatim — in about 35 locations on the series of tubes. But when I got to the region and started talking to the people who have grown the grapes and produced the wine for a gazillion years, not a single person had ever heard of it. Instead, they all offered their own root, one that seemed weird but sounded right in the vineyards. And what was the response to my carefully phrased response to the strange letter? “Next time, ask me. I’m an expert.” I guess that’s the polite way of saying, “Americans! Fuck, yeah!” It’s the last bleat of insular supremacy.

FDA to the China courtesy phone

February 2008

As the oceans die and fish prices go up, I’m noticing a fascinating phenomenon in environmental reporting on the food supply. Call it “look down in comfort.” The NYT story on how Jamaicans are poisoning their main river to catch shrimp and fish faster was certainly disturbing, but it had that ignoble-savages tone to it, that “see, they’re so shortsighted they don’t even understand the evil they do and it certainly doesn’t affect us.” Meanwhile, who knows how many millions of gallons of antibacterial crap are flushed into the water supply in this country every day. Somehow I don’t think a little Airborne is going to save us, either. Especially when you hear that Topps, the beef producer shut down after lethal shit was found in the meat, is now selling off the contents of its many freezers for pennies a pound. Somewhere a Bubba is going to ingest a burger and the feces it rode in on and never know what greed hit him. All while the high-minded journalists are worrying about what’s rotten in the third world. . . .

Wok of Spam

February 2008

I could almost see the collective shudder when the WSJ ran its story on rats as the other white meat in Vietnam these days. But the video-documented revelation that a California slaughterhouse has been torturing downer animals to get them up and moving past federal inspectors and into school lunches in this country somehow just warranted another cheap what-are-you-gonna-do? shrug. The same “America, fuck, yeah!” attitude also permeated the NYTimes story on feeding athletes at the Beijing Olympics. If a patriotically obese chef were not brought in to oversee the cooking, the poor fragile flowers might have to eat icky stuff. Maybe even chicken bloated on steroids, something they surely could not get at home in the land of the hyper-conscientious, overly endowed FDA (you know, in the country where workers are, for some reason, getting sick blowing brains out of hogs’ heads?) Ironically, Fred Ferretti got his 15 seconds to have what was clearly a long-simmering say on the same day that bizarre piece ran. Mistaking chop suey for anything in one of the world’s top three cuisines is the least of the sins he could have cited. And why do I assume ground-up cows and pigs will always be on the menu for the champions of the world?

The truth can be adjusted

February 2008

Random phrases stuck in my cranial sieve: Ghostwriters in the meat. If you feed them, they will blog. The Freaking section. Shafer for sheriff. And, in honor of the report finding the underfinanced, overextended FDA could not find shit in spinach if you handed it to it in a bag: Take the sushi. Leave the Chinese dumplings.