Archive for the ‘what were they thinking?’ Category

Capon: Josh on the jacket, John in the caption

January 2012

Idle thoughts: I’m guessing Holy Foods bagels are not really “hearth-baked.” Red Waddle would actually be a better name for a heritage breed (especially if we’re talking mandrills). Plus it turns out “a new way to eat a burger” is not with your toes; it involves trying to turn beans into a Reuben sandwich and confusing the headline writer, not to mention the reader. And please alert the Page One editors: A hero may be just a sandwich, but it isn’t made with a bun.

Loose meat and Gatorade

January 2012

Very glad I took my lazy time processing my thoughts on the war story of the “veteran” vegetarian (“nearly lifelong” wouldn’t sound as ruff-and-tuff a struggle at 30ish, I guess). So many other blogs/sites/commenters have laid into the parochialism, condescension and general cluelessness on full display under the most idiotic graphic. What I’m savoring is how it took a silly food story to expose just how under-qualified Dash, Son of Pinch really is for that huge job in an age when no one else invests in standard coverage of “real America.” Way back when, I learned there’s a reason Madame X was hesitant to fall for pitches from correspondents aside from Johnny Rotten: Very few who had not invested the time and forkwork in developing expertise off the “serious news” beat could deliver. Lots of us do it, but food writing is not women’s work. Some heavy lifting is required — if you don’t know it all, you have to find it out.* Over to the national desk they’re probably fine with hiring stringers and throwing emergency ermine over the emperor’s spawn.* But eatin’ and drinkin’ and watching fud teevee is not much to draw on when you get a tossed-off salad of under-reporting and over-padding. You don’t have time to see all the odes to KCMO as the next city destined to conquer stockyard palates. So you go to press with the embarrassment you have, not the one you wish you could kill.

KCMO had some crazy little men, too

January 2012

And not to get too bogged down in the race to the bottom at a place where I was glad to have worked twice (seeing sausage made does give you insight), but I almost wonder if Dash wasn’t just providing cover for the public editor’s WTF. His smashed beans and lard definition were forgotten once the ugly truth was revealed: Reporters no longer put the truth first. The best reaction I’ve seen so far reaches farther back in time than I understood, since I trace the rot to the Reagan years (“first they came for the air traffic controllers and we said nothing”). That was back when Pinch padded the newsroom in stocking feet, treating us as if we were serfs hunched over keyboards in his den. I know I’ve recounted this many times, but one of the tipping points that tilted me out of that newsroom and into restaurant school* was having an editor storm the desk on deadline and bellow: “We can’t run this. It makes Washington sound like Calcutta.” Up until that very late night, I had always believed journalists operated without considering fear or favor. But if a story about soft-hearted Capitol Hill staffers passing out sandwiches to the homeless in the nation’s seat of power was so dangerous, what else had to be skewed? Whitewater/Coke Can/Yellowcake, here we come . . .

Did someone say inordinately pleased?

January 2012

This is nothing personal on the phenomenon formerly known as Mr. Cutlets, especially since he once bought me a cheezburger and let me make an ass of myself as he was starting his first “real media” gig. But the Tweets about his take on the end of Ms. Perfect’s teevee run make me worry he has mastered the Clickiverse a little too well — call it “say anything.” Whatever killed her show, it was not a disconnect from America in hard times. Her whole grand scheme started, after all, in the Reagan recession — my going-away gift from co-workers on the national desk at the NYTimes in 1983 was a copy of “Entertaining” that they’d bought for $45, nearly what Keller’s opus went for a full 16 years later. Her whole schtick has always been selling an inaccessible lifestyle. Didn’t this country survive the first Depression through fantasy? And I definitely don’t buy the notion that the EVOO One is the new false idol. Once upon a time in America, Jeff Smith was Martha’s big competition. High and low always coexist on the gravy train. So let me rephrase that “say anything.” I meant to type “verbal mandrill.”

Buy the book, cook without it

January 2012

Wondered this last night over to the Twitter: Meatballs or melanomas? And it was even more gruesome in print. That sauce splotch looked like a pulled scab.

Asparagus paruresis

January 2012

Ron Paul is making it clear that anyone in this country can now walk away from responsibility for even the most insane guano published under his name. But I was still (somewhat) surprised to see the Egopedist calling for fresh tomatoes and basil in recipes on the same day the front page of his enabler was dissing organic farmers in Mexico for growing and exporting those very same ingredients out of season. I guess if you moosh up beans and oats as a burger you get right with the Berkeley food gods?

Crisco Deen

December 2011

Speaking of the New Yorker, did the hometown editors think no one gets both publications? Faux News attack aside, that lead story read like deja vu all over again.

Belly bombs not allowed by TSA

December 2011

Which is my way of leading into this: I’m a total advocate of the attempted reincarnation of the Fulton Fish Market, not least because I believe food is the future in this country; everyone has to eat, and the opportunities for entrepreneurs are as boundless as the frontier once was. But at this last one, for the first time, I started wondering the same thing I do at the “fancy” food shows: How in hell can people possibly hope to build a business on stuff that just tastes bad? Why don’t their loved ones tell them? I wound up buying a (great) ginger cookie midway through just to get the nasty bits out of my mouth. I know I have only myself to blame for even trying the “organic soy-and-oat tempeh” I was lured by after noticing tamales were involved. But jeebus, was that ever a crime against natural. And the “Peking duck cookies,” made with duck fat and five-spice powder, were nothing short of foul. Duck fat is lard’s funky cousin, and I love duck. I would ask if the food revolution now heating up might be hampered by its weak food soldiers, a generation raised on processed crap and now setting out to change the world with no palates. But I also tasted two fish soups that were pretty bland. And those were all made by established companies. Coming soon to the Javits Center . . .

No LaFrieda, please — we’re trendy

December 2011

Epistemic closure is the undeniable diagnosis for most of wingnuttia, which probably explains why the deluded would look to an “economics” blogger sans calculator for advice on cookbooks. Naturally, she did not mention the manual for the socialist contraption she so proudly hailed after dropping $1,500. But she did “inform” readers that Maida’s books are out of print. Because that’s how capitalism works — no reissues are possible if the market demands. My advice to the closed-minded: Ask a liberal. We think anything goes anywhere, but especially in the kitchen.

Also, too, it’s unfortunate there’s no place where good people like Willie Nelson can go to get their food message out to a wide audience online. He’s totally right on Occupy the Food System, but I ain’t linking to a site that apparently believes we can all eat well when outlets don’t pay. Might as well shill for Smithfield processed crap behind photos of frolicking heritage hogs.

Muslin in a koshered kitchen

December 2011

File all this under “no wonder the stock is down 85 percent”: The new routine in this consortium involves me trudging to the front door to pick up our two newspapers (and The Cat off the dining room radiator) and returning to bed to listen to my consort rattling off all the fresh news he’s picking up on the iPad. But as accustomed as I am to moths flying out of gray pages, I was still pretty amazed to see a cover feature on a restaurant attraction I wrote about in . . . 2005. This was pre-permalinks, so I’ll excerpt from Older Trails:

The Disneyesque: Gradisca, where we wound up after the Greenmarket thanks to all the press the mamma making the ravioli has been getting. Walking in to see her in all her ample glory, rolling out the dough and spooning ricotta and herbs into it, was like Italy, but the prices were definitely New York. I think there were eight little square ravioli on the plate for $22 at lunch. They were good, and the butter-sage sauce was extraordinary, but that is not exactly comparable to many lunches at “Mamma’s” in Costigliole in Piedmont a few months ago. ETC

And then, where do I begin with a piece with potluck in the hed and the archival photo but bake sale as the apparent point? I guess with this:

Memo From the Bake Sale Police:

–Rice Krispie Treats will continue to be acceptable; baking store-bought cereal with store-bought marshmallows proves you truly care.

–Naked Oreos will not be tolerated. Please enrobe them in melted 85 percent cacao chocolate, preferably single-origin from the smallest plantation in Madagascar. If the chocolate seizes, it’s the pastry gods’ way of saying you’re a terrible mother.

–If you must bring Munchkins, please be sure to turn them into a towering croquembouche first. Cooking sugar to the crack stage is no bother; candying fruit for the garnish is a snap. (Please start with hand-harvested heirloom fruit, however.)

–When we say homemade, we do not mean Duncan Hines or Betty Crocker. Brownies from a box are an insult to all true moms slaving over Rice Krispie Treats.

–Poundcakes are definitely encouraged. Your one-hour, 45-minute investment in all-time-high-priced butter and free-range organic eggs and special cake flour will pay off when we sell slices for $1 apiece to cover toilet paper for the kiddles’ bathrooms. Do not think about why bakery cupcakes would cost you less in time and shekels.

–Also do not do the math on flour and sugar versus Chips Ahoy. King Arthur goes for more than a buck a pound. Chocolate chips will run you $4 a bag. You will need butter (now at an all-time-high price). And brown sugar.

–We will not, however, suggest any reasonably priced, non-time-sucking alternatives to Oreos. You’re on your own, bitches.

Those cookies again? In a rococo chifferobe?

December 2011

And I almost felt sorry for Panchito when Gawker tore him a new bunghole over his latest thousand-word motivational poster. But as a real friend on Facebook noted, he must make enough not to earn pity. So I’ll just disagree with everyone who opines that he should go back to the fud beat. Because he was just as shallow and lacking in expertise and pedaling inanely there. Two years around the McD’s at the Spanish Steps does not an A.J. Liebling make.

Pepito in a drum

December 2011

My mom had a million maxims, one of which was that you only entrap yourself in a tangled web of deceit. (She always quoted the original, of course.) And I’m hoping that will be the case with the butter-golden girl of the most tarnished hog business. And with those who just promoted the book in the pages of what presents itself as an august publication, of the highest integrity. I’m so old I remember when you wouldn’t review a cookbook without actually cooking from it. Let alone shill a promotional brochure without pulling back the chicharron to acknowledge what lies beneath.

For color, age your green beans

November 2011

And I Tweeted this earlier, but someone really needs to come up with a “Keep Calm and Carry On” poster for Thanksgiving. It’s just a big chicken dinner, although you’d never know it from the hometown paper. The whole year is spent sanctimoniously sermonizing about how easy and fun cooking is, and guilting anyone who prefers to fix food or eat out for convenience, and now it’s time to switch messages and freak everyone the fuck out?  Also, too, if so many readers apparently want to kill their families rather than just find nice friends to eat with, why warn them about the stuffing?

Frizzled leeks, indeed

November 2011

Two words you don’t ever want to see in the same graf of an e-tout: “upscale” and “Haiti.” Even to me, picking on flacks always feels kinda cruel, especially in an economy when any job is a job. But. Really. Did it occur to no one that nattering about lavish food and stylish guests might seem a bit, how you say, tone-deaf? And then to gold-plate the evening with lines like “the inherent challenge for us was creating a menu of Haitian-centric fare for a very discerning cosmopolitan audience”? Did no one think to divide the buffet between Port-au-Prince and Casa de Campo lines? Make the dire situation real? Of course I have a sick mind, but reading the edible lineup from grilled island shrimp to chocolate praline dacquoise made me wonder what the poor people were eating that night. Not, for sure, the “vegetarian option.”

Excised parsley: The bland leading the bland

October 2011

The saddest thing I’ve read lately, at least in fud, was a Tweet praising Ireland for jumping on the burger train. I only spent a lunchtime in that benighted country, long enough to see how quickly the roads deteriorated once you crossed over from the British side, but I still think it’s profoundly sad that any passport-requiring destination would sell its soul for high-end McDonald’s. Did they learn nothing from dependence on one food (and can you say mad cow)? Why not at least reinvent the bangers with the champ?