Off Broadway

It’s the world’s biggest contest without end, but the prize for the most ill-advised press release so far has to go to the restaurant announcing a ratatouille promotion and advising diners to come and get it before the Health Department banishes “the chef” back to the sewers. To carry the theme out, the owner should pipe UB40 into the garden to reassure the strong-stomached that there’s a rat only in the kitchen and it’s not making Babe into porchetta (although that at least would be Italian). There really should be a new adage: A restaurateur who flacks herself has a fool for a client.

Leave a Reply