Antarctic Circle jerking

It figures that I let our WSJ subscription lapse for one week and missed an apparently good story on how chefs are economizing as the economy goes to hell but re-upped in time to read a piece that had me asking that eternal “what happy hour were the editors patronizing” question. I could see covering a woman chef at the South Pole. Letting said chef write it herself tilts the axis toward promotional, but factoring in the fact that she was touting a cookbook for which she tested the recipes spins the whole thing off toward the galaxy unethical (the Murky Way). And let’s not even get into the reality that many of the recipes in that book do not work. I got no problem with “citizen journalism.” But at a time when even the pros are ready to throw standards overboard, someone really needs to draw a bottom line against penguin shit.