“To be immortal you have to be dead” is one of my favorite sayings (the third clause in “drinks at 5, dinner at 6 and . . .”) But immortality is being granted for lesser and lesser achievements lately. The founder of Popeyes at least led a life worth reading about. But national obits for the guy who invented the EggaMuffin? WTF? They all dutifully regurgitated his inspiration as eggs Benedict, but how do you get from a freshly poached egg with hollandaise to scarifying yellow rubber with fake cheese? The attention paid would be annoying if not for another great saying: “Success has a million fathers, failure but one.” Dude, you got it.