Lands and ends and means

Maybe I’m a natural-born cynic, but my hype-ola antenna went up immediately on skimming an ode to the Cheddarhead state as the new artisanal wonderland. Over the years I have turned down more free trips there than the Schnorrer has taken best new restaurant jaunts. But even I was surprised to open my door a few days later and find a big box on the mat from the hip new purveyor whose arrival made the story Twaddle-worthy. I always wonder why subjects think anyone wants to write about them because they have just been written about in one of the most-read newspapers in the country. And here’s how “cutting-wedge” the story was: The sliver of exemplary cheese in that big box has been winning awards since 2001. Hit me with your swimming suit. . . .