News that McDonald’s has gotten rid of trans fats (unless you read the fine print) is also pretty laughable. I never thought those were what made the “food” so bad for you. It’s like a heroin addict boasting about giving up coffee (or a Chimp sacrificing golf). On the same page of the WSJ that I read that, though, I also saw that Mr. Flay has finally achieved superstardom, as the instructor at the mayonnaise school. He’s actually pretty good, and not just because Hellmann’s is my own private heroin (something I would have to stop saying if I got paid). At least shilling for a comestible makes more sense than this bizarre new trend of placing chefs and restaurateurs in ads for banks and investment companies. I always think of the food world as being as profitable as Branford Marsalis famously said jazz is: How do you make a million? Start with two. To which I would add: Would you buy a used broker from this realm?