The only reason I ever set foot into Duane Reade is to use the Chase cash machine rather than gimping all the way over to Broadway, so I always feel like an Estonian in my first supermarket — there’s so much stuff in one place in this neighborhood dominated (so far) by independents in tight quarters. Lately I’m feeling so cheap I waited behind two other users rather than surrendering two bucks to Banco Popular, and so I had lots of time to scan the merchandise. Which is how I spotted Natural Cheetos. Could there be a more absurd oxymoron? I actually went to the web site to see what might make them qualify and am still mystified (is it the expeller-pressed oil?) But not as baffled as I am by a crazier question: Considering who the biggest consumers are (literally and figuratively), why would you use that word as a selling point? Aren’t all those guys sitting in their moms’ basements typing in their adult diapers more likely to respond to Intelligent Design Cheetos?