And of course it is not only the copy-edited who disseminate shit. Consider just a few gleanings from my writeme inbox. I got an e-release touting a restaurant with its address omitted but the flack’s bold-faced, not to mention a misspelling of ragu (the six-letter word goes not on pasta but into a French oven). I got another talking about a restaurant having a “modern flare” and saying classic Italian specialties can be “transformed into gastronomical creations” (which came first, the birth or the makeover?) I am also not sure I would want a meatball that has been roasted for six hours unless I were a golfer, although I do love the idea that you can “heat up, serve and impress” the thing (dinner is always what I want to dazzle). And if you are going to make French fries to seduce kids, why in the hell call them pommes frites? Finally, when you want to promote cupcakes in LA, I think you mean “begone.” Use two words after “hot dog carts” and it sounds like ghetto English. And they ain’t be coming back.