Then again, how desperate would you have to be to take a flack up on an offer to live-blog a press stunt? People are really going to clog the series of tubes with twits on tea in return for the chance to be a star handing out business cards in the age of Facebook? Sounds like the cyber casting couch. Then again, that kind of comfort work is working out okay on the Bam front. Ad Age “caught up to the celebrity chef on the set of a Crest commercial shoot” and asked, “How do you stay authentic?” Not coincidentally, the accompanying photo showed him in an organic tomato field. Presumably up to his knees in manure.