Speaking of which, Holy Foods must be very happy to have as distractions both the tabloid sensation and the Olympics; otherwise we might be seeing serious coverage of its big recall of shit-contaminated ground beef. Still, this dirty wrinkle does take away from the rollout of its absurd new image as a bargain hunter’s best friend. The boss should have listened to the Chimp’s bogus-war team: When it comes to marketing, August is a bitch. Ask the Georgians.