A hero is just a sandwich

The bloviating over the shrinking of newspaper food sections reminds me of the glory days of e-rectum, when a thousand cretins who would not know a pica pole from a spatula felt qualified to weigh in on how stories came to find their way into newsprint. All due respect to the esteemed Serious Eater, but my experience has been that the food sections are not targeted first. Idiots are going through with chainsaws and leveling every expensive (read experienced, or, if you insist, older) byline in sight. (Anyone notice the San Jose Mercury News is advertising for a food writer as I type?) And while I doubt Sulzberger is quailing at the blogosphere, I am finding it has made flacks more omnipresent if not more powerful, something even I would never have predicted. The internets have given “print” incredible exposure, and not just on blogs. Mostly, though, food sections have always existed for one reason, advertising, which is why DI/DO is not being folded into the A section or Bizday; Metro and Sports are. Funny that no one is talking about the end of cookbooks in a world where countless recipes are just an Epicurious search away. Like newspapers, they will probably always be with us. Only the delivery system will change for both. Unfortunately, an iPhone makes a lousy litter box liner.


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