How do you say tarnish in Italian?

Every morning, as my consort and I loll in bed and listen to the bloviating on anything but issues that is NPR’s political coverage these days, it seems as if we hear the same commercial (let’s call it what it is). And every morning I realize I am starting my day wondering what is so bad about tomato paste in pasta sauce. What am I missing here? But now I’ve seen the print version of the ad (let’s call it what it is). And it references earthquakes and tsunamis etc. to promote the stupid stuff even as real hurricanes are smashing into real cities. A hundred chimps typing buzzword clouds could have come up with better names for the various variations, too: roasted garlic balsamico, vodka elegante and the geographically challenged Tuscan marinara with “subtle taste of northern Italy.” Twenty-five years in this business, and I now learn the most simplistic distinction between the cuisines of the north and south has been wiped out by one copywriter. Then again, this is red sauce made without tomato paste, not without cream and butter. If I ever start a revolutionary, wildly successful catering company, remind me never to sell it to cretins once I have built the brand.


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