Clip those virtual coupons

I’m starting to suspect the world will end not with a bang but with a series of small cheats. The other day I was scraping near the bottom of my jar of Hellmann’s when I noticed it was indented. Sure enough, the “quart” is now 30 ounces. You know that if they added something they would be blasting it in big type on the label. Shave a little and charge nearly twice as much and it’s just the American way. A friend emailed me in puzzlement over Coppola’s chardonnay being sold with a deck of cards as an enticement to spend the 15 bucks, but that actually seems like the perfect message these days: You buy, you lose. Game’s rigged. 


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