Last call for Fiji Water

I keep thinking ads are the weakest link in the media meltdown — what is a commercial but a middleman in a world where No. 1 people aren’t buying and No. 2 we don’t need no stinking hired minds to tell us what to buy if we were; we have the Internets for that [insert question mark somewhere here]. But then I’ll wind up on Menupages and see ads at their most effective. Call up a menu and get a Tyson Foods “is it stew or is it Fido fare?” banner and you’re certain to proceed straight to either restaurant or takeout. Even better, call up a menu and get Weight Watchers and you are going to order twice as much. Long may they run.


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