Now, of course, press parties are altogether different, and the one the Big Homme gave at his under-construction latest was worth the journey for sure, especially since it got us within three subway stops of our final destination, Dumbo for the photo festival. The menus were all posted, but even he admitted the food is still a work in progress (only photos of his eminence on a ladder were cleared for publication), so I expect there will be more pizzazz in the sausages etc. in the end. The design looks pretty promising, too, with copper cookware donated by Bocuse et al to create what BH jokingly called “the Hard Rock Cafe for food.” The high point was this exchange with a nice guy as three of us dodged the menace of a ceaseless conversationalist: “She’s about 40 percent sane.” “And about 2 percent interesting.” What was most fascinating about the whole elaborate affair was that I recognized so few old-media people, and at least two of those have more presence online. Then I came home and read the huge laudatory feature in Sunday Business and realized the mission was already accompli.