Where have you gone, S.I. Hayakawa?

We live in interesting times, word-wise. I just saw the absurd euphemism for starvation/force-feeding of suspected terrorists: dietary manipulation. Orwell has to be cringing. And Hormel is apparently too cowed even to use the four-letter word for its meat — you need a magnifying glass to find “pork” in its ads. Instead, they call the swine loins Always Tender Products. Which sounds sort of like something you’d find in the feminine hygiene aisle.


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