They lost me at Bobby Flay

The supreme masters/mistresses of snark directed me to what they aptly described as epic fail: a saccharine site’s attempt to knock off South Beach/Aspen. Admittedly, the BBQpalooza here did not appear to have gone off without a hitch, either, but judging by the comments, when pastrami met brisket all hell broke loose. Of course, when your definition of serious eating appears to be ingesting at Mr. Creosote level (a quart of frozen yogurt, yay!), you probably should not be surprised when the trough gets overrun. Maybe it’s some kind of badge that this makes KFC promos look well-run. Ads may even ensue.