New media really is turning out to be just as formulaic as old, though. Usually the old “terror lurks in your cutting board” runs earlier in the summer, along with the beef-on-the-barbecue cliché. And I’m convinced that chestnut has conditioned Americans to just roll with the reality than a mind-blowing 80 percent of supermarket chickens are filthy. Then, rather than demand a cleaner food supply, they dutifully troop out (or click over) and buy a new cutting board. I guess I’m only surprised there wasn’t an ad tucked into the copy.