Take 1 teaspoon cinnamon . . .

And now that I’m admitting I care again, I was pretty disheartened to see the new ad campaign shilling the sexiest elements in the kitchen periodic table as mere antioxidants. One of the reasons Indian food is so great and great for you is its heavy use of spices — what struck me in India was how neither sweat nor shit stank the way you might expect in a country where women wash clothes in mud puddles on the side of the highway. There’s a one-word reason why Venice ruled the world at one point, why the Spice Route shaped civilization, why no one ever talks about a North Dakota cuisine. All through millennia spices have been equal parts flavor and nutrition. To turn magic into mere medicine at this point is reverse alchemy. And putting the adjective Super in front of anything, from Foods to Tuscan, just diminishes it. Imagine where prunes would be today if they had not been promoted primarily as turd releases.


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