But the other hometown paper also embarrassed itself big time in announcing the addition of three bloggers to write on food. This is just what the world needs: More saccharine drivel. It’s an especially lame business move because the most devoted readers I know are the guys running our co-op’s elevator, and I kinda doubt they’re yearning for links to execrable writing online. If the editors had been smart, they would have done what even good, legit aggregate blogs are acceding to these days: taking promo posts. The copy would still make you gag, but it would be short and tight and income would be involved. And copy editors, too. My suggestion for the wine guy: Buy a box of apostrophes. ASAP.