A really great book came out in the last year called “Swindled,” on all the ways all through history profiteers have scammed people with food, even lethal food. Obviously nothing ever changes, because the NYTimes let the beef industry respond to its devastating indictment with a lying-through-its-cud letter to the editor saying E. coli is like floods, just one of those annoying acts of nature. Anyone who has read “Fast Food Nation” or seen “Food, Inc.” knows that ranks right up with Eve-ate-dinosaur-apples BS. But this weirdly emasculated media keeps giving liars free rein — the WSJournal let the Coke huckster in chief blame sedentary lifestyles for obesity, not his sugar water sold for cheap in 50-gallon vats. So I am perversely encouraged by Jon Corzine’s sly attack on his opponent for New Jersey governor. Let’s call a fat slob a fat slob. Put the weight on him.