The Champagne people should have had a few flutes before cooking up their new ad campaign — a carnival mask on a bottle evokes Venice, not something amazing you won’t get out of Willamette. It also seems silly to spend all that money just to whip up armchair activism. I’ve signed more petitions than Van Jones, but I’m not going to put down my New Yorker to go online. Hmmm. Wonder where else they could have placed that ad? For once a pop-up would have been effective.