No ads, pls. We’re Chore Boying.

I read this often in the pol porn I’m obsessed with: If you’re a hammer, everything looks like a nail. But it applies to Big Food just as much. Of all the “new and improveds” for spices, roasting is the absolute dumbest. Why can’t we just buy tiny quantities for freshness? Spices are toasted right before using because that brings out the strongest flavor and fragrance. Do it a year in advance and consumers might as well throw that $4 for a jar of cumin or cinnamon in the trash can. The one lined with bags with “vanilla” “scent.”