Just because I’m a cynic, I Tweeted a link to Time’s piece on the new project by one of the world’s most starred chefs, training poor immigrant women in Paris to become cooks. I carefully phrased my reaction by calling it “interesting” and “small,” just to watch the reaction. And I think it might have been RT’d almost more than any of my 12,000-and-counting other 140-character outbursts. Only one follower, who not coincidentally is a restaurant critic in Brussels, had the right reaction: “Nice PR operation.” Because if you poke that story too ungently, you see that 15 women is the proverbial drop in the bucket with a problem so pervasive. And as the piece noted, some of them are too old ever to make it into a professional kitchen, let alone one as male-dominated as those in France. With such a huge empire — 27 restaurants alone — his heart is in the right place, I guess. But his wallet is stowed somewhere even safer.