Spin, PR wheels

As I Tweeted on reading about the Minneapolis freelancer who shocked, shocked his editors by asking for freebies in rating bars: Old media apparently expects contributors to turn water into wine. “Zero budget” is kinda limited when it comes to palate experiences. Even funnier, the note to restaurateurs almost exonerated him. There’s a big difference between asking for “complementary” and “complimentary.”

For the same reason, I do like to see how the tables are turning with restaurant guides in the city. Given a choice between the Maroons, with their ballots more like life lists than scientific surveys, and the inflated tire guy, what self-respecting chef wouldn’t go for the professionals? They spend the money to do it right. And for all the alleged change of heart, I still remember Michelin’s debut awards ceremony. Some pretty tough guys were rather weepy that night. . .


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