Barista headgear, straight out of the Onion

And speaking of “no new stories, only new reporters,” it was rather telling that the hometown paper ran yet another section-front piece on the magic of the Microplane without noting that it, too, had been part of “the press fueled the hype.” I remember the planning meeting well, in 1998. But it took a political blog to point out the creeping crud in the latest feature. Why did the company’s worker-stiffing negativism have to be sold as a positive in the food pages? No one opens a factory in Mexico to benefit the local economy, or America’s. I’m glad I’ve already learned the original grater cannot be improved. Because I’m not sure I’d buy another. To the paper’s credit, though, it was amusing to watch Mimi speak and the JGold Wannabe obey: The food moved to the head of the four columns. And the hed, at least in print, did double duty: Winning by Not Trying So Hard.


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