Also on the Twitter, I got caught up in the lament over the Google skewing results in its new recipe search. Of course there are ways to game the gamers (refine searches by blogs and videos, for starters). But smarter observers than I soon began noting how ironic it was that a site built on users creating content for free, for the profits of others, was up in digital arms over overreach. And that’s why the herd instinct will always pay. Anyone can publish a cookbook today. Or start a successful blog. But it’s more seductive to call it a contest and label it Pillsbury by the Numbers.