Frosting for cowpies

Over at my Dr. Jekyll outlet, I’ve already commented on the idiocy of a cake mix company trying to re-target its crap to Food Network followers it thinks might be willing to put in two and a half hours on a dessert from a box. But in retrospect Ms. Hyde started dwelling more on the apparent naiveté of the reporter who brought the marketing campaign into the Timeslight. His last graf noted that Duncan Hines “began attaching his name to food products.” Licensing/franchising, you mean? I believe that’s called selling out.