ReTweeting myself, but I was pretty amazed that a flack would actually send out an e-release, in this the year of equality 2011, hyping “Mrs. Wolfgang Puck.” My first thought was: Which one? But it got worse. This was actually shilling a profile whose second graf states that “she prefers you not to know her simply as the woman behind the mogul chef.” Then why not show us what she does before you tell us who she is? And how insulting is this? “The Puck family isn’t exactly counting on Gelila’s share of their income to make ends meet.” That’s as far as I got. But I now know a new epithet. It’s the job description of the profiler: content producer. Which is very different from sentient being.