Got cheap lobster?

Speaking of processed crap, I get most of my serious food information from the coupons in the slingers in the weekend papers (and I’ll add that I will never get used to having them spill out of the Wall Street Journal — how bad is the economy if its readers need to save 30 cents on three cans of Goya?) So now I know that Minute Rice is just too fucking slow for fat Americans with teevee they need to be watching. The new and improved stuff comes “ready to serve.” Which is advertised, oddly enough, as helping to make “nutritious and delicious meals in minutes.” Do low-information consumers understand  that quantity of time is plural?