Helen Keller, photo editor

I take maybe too much pride in being a college dropout who somehow managed to get jobs on five newspapers across America and even wind up as a reporter-reshaping editor for most of them. I also remember two stints of long and miserable days crafting crap into readable stories for the hometown paper. So it kills my soul to see a brilliant idea squandered as fucking mush. Even on my high school paper, for Zenger’s sake, Rule No. 1 was: Nut graf before the jump! Beyond that, I just read the stupidity to take it apart the way some overpaid/overcompensated editor did not. Can a scale really replace a set of measuring spoons, as the photo-illustration implies? Are there not rules for measuring? My mom always said “a pint’s a pound the world round.” And one cup of whole nuts yields one cup chopped. Plus there are dozens of scales on the market, and I use one probably 15 years old. Does digital matter? Ounces equal ounces. But five ounces is five ounces. Not “are.” No wonder the scale “has failed to become a must-have tool.” Even its advocates cannot communicate why it matters.

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