49 cents more for Triscuits

One of the many reasons I’m glad I chose the affordable Evelyn Wood School of Cooking over the mega-debt institute on the Hudson is that I learned as much about business as about where bechamel ranked among the mother sauces. Pricing out recipes to guarantee a profit was an invaluable education, especially when I was floundering around catering after leaving school. (Wanna end bridal ambitions fast? Inform them what dreams sell for.) Unfortunately, the older I get the more I feel conned. Latest case in point: I finally tried a Kati Roll, something I never experienced in Kolkata, and it was quite good. But it was five fucking dollars. Which might sound  cheap until you do the food-cost math on a few chickpeas, a little onion and some spices. And notice experienced eaters have all ordered two. Talk about rolling in dough . . .


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