$34.5 million for air

Also, too, there could have been no more insidious a juxtaposition than the jump of the hometown paper’s piece on organic milk up against a takeout on the millions spent promoting one small segment of the processed-crap market. All the hand-wringing over whether farmers can be paid more to produce more seemed even more insane as you considered: People will always pay whatever chip makers ask for a bag of genetically modified corn fried in genetically modified oil but balk at a tiny increase for a half-gallon of responsibly produced milk. What was sickest was reading in one story that farmers are cutting back on feed for their animals as a result of rising prices and then seeing with the other a photo from a commercial of a guy with manboobs big enough to milk. If there’s ever a bacon shortage, I know exactly which consumers can solve it.