“Soap for people afraid of soap”

I guess Mencken is going to have to posthumously retract his famous assertion that no one ever went broke underestimating the intelligence of the American public. Nutella just settled a suit for $3 million after a woman lost her batshit on learning that the first three letters did not lead to nutritious. Sure, who among us has not looked at a jar of chocolate-colored nut-and-sugar paste and thought: Low calorie! But my cynical side started to wonder if the whole thing had not been a click/comment trap when I saw the company is not just giving refunds to anyone who asks but also printing coupons for a buck off on a fresh jar so smart moms everywhere can “turn a balanced breakfast into a tasty one” by adding fruit and a glass of milk. Ask the cuckoo woman: Doesn’t that work with Cocoa Puffs, too?


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