I Tweeted this but will elaborate: That fetid air you felt after the latest Di/Do click-whoring was ol’ Craig, spinning as he saw how horrifically his accomplishment was being corroded. He spent his career elevating the food conversation in America. And now it’s descended to the allure of processed crap. No wonder they have to define harissa and gribenes — readers are now too confused on whether they should make their own ketchup or glug out what the attention-whoring chefs do. If I hadn’t lost my faith in the stock market thanks to Pinch shares, I’ve be investing in Jell-O. Can Rush salads be far behind? Maybe run the main with a sidebar on “make your own marshmallows”? No ads will ensue no matter what.