Relatedly 2: I Tweeted the other day that using “infamous” in a bar/restaurant press release should be an immediate firing offense unless you represent the cannibal cook/cop. But what inspired that gets worse: The client is not just infusing Campari with guanciale grease but adding mezcal to his new-wave Negroni to minimize the bitterness. If you want a Negroni that tastes like diabetes, why not just add ketchup, with a French fry as a swizzle stick?