“A” whipped cream

When I worked at the NYTimes the second time, after 15 years on the outside, I constantly railed that it should sell decoder rings to readers. How the hell were they supposed to know why some book titles merited quotation marks and others did not? Now the public editor, in exposing T for Twaddle as the advertorial it is, has implicitly made that case. “Readers assume” more than she says, though. How are they to know  the rules are different if you’re “not on staff,” which is defined differently from “freelance?” Luckily, I doubt you can take a gold-plated bidet with you.


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