I’m no marketing expert, but if I were trying to persuade the world my product was the world’s best I wouldn’t be enacting absurd laws that will do nothing but contribute to the world’s plastic glut. According to this mishmash, Spain is forcing restaurateurs to jettison their refillable cruets for olive oil in favor of single-use containers. I guess, although I can’t quite tell, that will have the advantage of, maybe, a label? Why don’t producers just do what the Italians did and hype the hell out of their product? Bring a buncha American food writers over to taste a little oil, soak up a lot of sangria and then spread the “news:” Spanish oil rocks and rules. And it wouldn’t even have to be all hype. You can’t make a tortilla without either breaking eggs or breaking out the good oil.
*No shit, Sherlock