Scent? Fresh from the tomb

I’ll let everyone else chew over what it means that an actual star is taking over the kitchen of an iconic restaurant. (So many other words for “headline” in a headline.) I’m just enjoying how the media playing field has been leveled. A blog gets the story and up-front reports that it came via press release, as does so much “news” even in the age of rapid-fire Twitter. The serious outlet gets the story and dances around the sourcing because of course it would be unseemly to admit it’s business as usual (see: any BizDay report on food advertising). But the biggest sign of progress is that once upon a time the “scoop” would not have seen the light of print, digital or dead-tree, if the “reporter” had not been guaranteed an exclusive. Unpleasantness, as an editor confined nearby used to complain, would always ensue, with much screeching into a landline. Now those gold-plated bidets must come with a thin layer of humility.


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