Embetterment, they say

Groundhog Day now occurs in October. Every fall, food outlets fall for the “OMG, there’ll be no Thanksgiving without pumpkin!” And every winter stores remain stocked with the stuff. It’s as if Googling “pumpkin shortage” won’t give 2009, 2010, 2011, 2012, etc. options. Pro tip: Don’t believe the hype about cranberries, either. Growers will never blow through that glut.