By contrast, I kinda like the ads now running on the delivery boxes at Freddy & Pepper’s, home of the 5,000-calorie-a-slice spinach-tomato-bacon pizza. As you chew, you can consider some silly abs program. I suspect it works on two levels: No one is ever motivated mid-bite to lose weight. And despair might be one of the most compelling emotions ever. No pie goes unfinished; you just eat, dial and repeat.