But I’m trying here. At this point there isn’t much left to say about the fact that movie theaters rigorously police outside food and drinks yet have no problem with “guests” strutting in with assault weapons and 6,000 bullets. And I anticipate no abatement of the insanity, given how inured Americans have become to not “rampage” but slaughter in so many fast-food joints over the years. But at least I understand why bottled water is, as James Fallows noted, one thing an Aurora-style mass murderer could not bring through airport security. If you have to pitch yours, you have to buy another. And what’s more lucrative than sugar water? Tap water in a fancy bottle in a non-compete environment.