The bourbon on every newscaster’s lips certainly pissed away its reputation at hurlicane speed. What company literally dilutes its hard-won image? A colleague of my consort actually had the best reaction, though: In India, where he’s from, they sell hooch in “party packs.” The first bottle is full strength, but the others diminish until they might as well be water. Given the way bourbon is guzzled these days, a 24-pack marketing opportunity was lost.