Nothing says GU to me like an invitation to a restaurant party that includes an offer of transportation. If I can’t get there by foot or subway (or some combination) it’s not worth the journey. So I feel for the place over in Queens that deemed itself so inaccessible it sent a hired coach into Manhattan for media types. What did that cost a startup? Probably much more than one line of type on the fancy invite listing the closest R stop. Or even a page or two of content on its web site for CrackBerrians to peruse on the long slog in traffic, maybe? At another event last week I got caught up in an animated discussion of how restaurants not quite ready for prime coverage fake their situation by allowing a closeup of a dish rather than a photo of the whole room. I guess if you can’t get the URL location fully locked and loaded, shoot the bus.