If this is March . . .

The morphing of food blogs into food glossies is continuing apace, which I guess should not be surprising given the stranglehold advertising has over both. But I was still amazed to see that just about every cyber-outlet in town picked up a “story” from the NYPost about a kosher cheeseburger without ever noticing that an essential detail was dead wrong. The “popular” steakhouse in the piece was located on the wrong side of the park. Considering I walk past it at least every other day and have never seen it full, I guess I shouldn’t wonder that the repeat offenders also didn’t realize the shill potential of the original piece was at terrorist alert level. Wait till you hear the echo chamber on chefs with charitable hearts. No shit, Forelock.


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